[enjo]

It's a small subset of apps that matter to each individual, but collectively it's a big number. Lets take my wife. She'd describe each of these as being indispensable to her:

- Quickoffice - Local weather app (9news here in Denver) - OpenTable - Her password store (not sure what she's using these days) - Evernote - Probably 8-10 others

My list is completely different. These apps, together, create a lot of value for the phone. When we recommend phones to other folks we do it in the context of the applications running on it. Angry Birds has undoubtedly sold a ton of devices (both Android and iPhone) but it's hardly alone. Hell, I'm positive that I sold an iPhone one day while showing someone a document in Quickoffice.

Each app provides a ton of value to Apple. They owe us, not the other way around.