It depends on the perspective. Imagine an FCC shopping page for businesses that says something like: "Gain ability to sell customer location data for a year: $10,000,000"
"Fine" is a euphemism for market price. If the profits outweigh the fines and the poor PR can be controlled in a timely manner, then they'll do it every time.
Then you just increase the fines. That’s so much more trivial than throwing people into an already overcrowded prison system and destroying their life.
This is technically true but the odds of a fine being levied which is high enough to register on huge companies like this is exceedingly low, especially since everyone involved in that decision could walk away from a bankruptcy and still be fabulously rich. Punishing shareholders has a lot of collateral damage but personal liability has almost none.
I think fines should act against the shareholders who let it happen! FCC forces more shares and acquires them, decreasing shareholder value, which is the gold standard of publicly traded companies.
"Fine" is a euphemism for market price. If the profits outweigh the fines and the poor PR can be controlled in a timely manner, then they'll do it every time.