[warent]

It depends on the perspective. Imagine an FCC shopping page for businesses that says something like: "Gain ability to sell customer location data for a year: $10,000,000"

"Fine" is a euphemism for market price. If the profits outweigh the fines and the poor PR can be controlled in a timely manner, then they'll do it every time.

[ska]

Markets prices work the other way too; if fines are at least perceived to be more expensive than any benefit you'll see, they are a good disincentive.

[cnasc]

What about an FCC shopping page that says the price is “throw one scapegoat to the wolves”?

[kortilla]

Then you just increase the fines. That’s so much more trivial than throwing people into an already overcrowded prison system and destroying their life.