30% of the world is using a Facebook product nearly everyday. What other things do that many people share in their daily routines outside of life's necessities?
Google. Chrome is the most popular browser, Gmail the most popular email, Android the most popular mobile OS and Google the most popular search portal. If you go online you are highly likely to use Google, even if you don't want to as AdSense or Analytics are used on many web sites too. I can't think of a more ubiquitous brand.
To be fair, the anger came from my dislike of Facebook and similar services. Isn't strong language warranted if you talked about something you see as destroying the fabric of society? I thought that talking politely about them is already "normalizing" something that is harmful. What if the discussion was about drug dealers, the mafia, or such?
Even then it's necessary to remain thoughtful and substantive, because that's the only way to preserve the container for intellectual curiosity. Our duty to preserve the commons here is a higher priority than lashing out at ill-doers who are further away.