[oarabbus_]

That's a good question and really puts it into perspective. From a company-centric focus, and excluding things like "eat food", I thought of:

Google Search/Gmail/Android

iPhone

That was it.

[alasdair_]

And even iPhones are only about 10% of the world (728 million versus 7.7 people on the planet).

[hyperdimension]

Only 7.7 people on the planet?

What even is seven-tenths of a person?! ;)