[pretty_dumm_guy]

Hi,

I am curious to know if this distinction exists in literature. I, for one, am not familiar with this distinction. There are different market segments to which people belong as in any other country and their proportion may vary starkly compared to well-developed countries for example. But the distinction you are making is very new to me.

[ThomPete]

Some about it here. I am looking for another repport i read a while back.

https://www.mckinsey.com/business-functions/mckinsey-digital...

https://www.mckinsey.com/~/media/mckinsey/business%20functio...

[pretty_dumm_guy]

Hi,

Thank you for these pointers. I read through the article and I couldn't find the distinction that you made. Maybe I missed it. Could you please help me see where it appears ?

[ThomPete]

Hey,

I am looking for the article that speaks about it.

I first learned about it in this podcast

https://technode.com/2019/01/28/71-the-chinese-takeover-of-t...

But there is a more in depth article I am trying to find.

A few interesting things about India 1 and 2

India 1

150-180 Million

Internet Consumers

Speaks English

$1 Trillion Market

Unlimited Data

Expensive Smartphones

Wi-fi at home & office

24/7 connectivity

Earning an average of Rs 30,000 a month.

India 2

400 Million

Internet Users

Speaks local languages

Serves India 1

Send money home.

Care about education of their children.

Earning an average of Rs 7,000 a month.

Second hand smartphones/feature phones

Buy data pack