https://www.mckinsey.com/business-functions/mckinsey-digital...
https://www.mckinsey.com/~/media/mckinsey/business%20functio...
Thank you for these pointers. I read through the article and I couldn't find the distinction that you made. Maybe I missed it. Could you please help me see where it appears ?
I am looking for the article that speaks about it.
I first learned about it in this podcast
https://technode.com/2019/01/28/71-the-chinese-takeover-of-t...
But there is a more in depth article I am trying to find.
A few interesting things about India 1 and 2
India 1
150-180 Million
Internet Consumers
Speaks English
$1 Trillion Market
Unlimited Data
Expensive Smartphones
Wi-fi at home & office
24/7 connectivity
Earning an average of Rs 30,000 a month.
India 2
400 Million
Internet Users
Speaks local languages
Serves India 1
Send money home.
Care about education of their children.
Earning an average of Rs 7,000 a month.
Second hand smartphones/feature phones
Buy data pack
Thank you for these pointers. I read through the article and I couldn't find the distinction that you made. Maybe I missed it. Could you please help me see where it appears ?