[Avalaxy]

> It's really one of the positive things Google is involved in.

Is it though? Seems to me not necessarily a positive thing. If Google can serve the information on your website already on the SERP, the user won't have to visit your website anymore.

[jupp0r]

> If Google can serve the information on your website already on the SERP, the user won't have to visit your website anymore

Isn't this the whole point of the semantic web - making information machine readable so that humans don't have to visit the web page anymore?

[wongarsu]

The trick is probably to expose enough to be useful and convince the user that you have more useful details on the full webpage. For example when I search something and get a full StackOverflow answer presented above the search results (both in ddg and google) that often leads to me following the link to read the comments and alternative answers to learn about the gotchas and nuance of the solution. Or to stay with the example of GP, you might tell google that a page is about an apartment or a hotel room with two bedrooms and two toilets, but anyone interested will still click through to see pictures and additional detail.

[jopsen]

It also depends on the purpose of your website.

Are you publishing data to help/inform people? or do you want traffic on your site (for ads)?

Examples like Wikipedia is about sharing information, not so much about growing traffic..

[dragonwriter]

> If Google can serve the information on your website already on the SERP, the user won't have to visit your website anymore.

There are lots of services where getting the information to interested parties is the goal, and getting website visitors is only useful as a means to that go, rather than the other way around.

If that's not your interest, well, no one is making you use schema.org semantic markup.