[wongarsu]

The trick is probably to expose enough to be useful and convince the user that you have more useful details on the full webpage. For example when I search something and get a full StackOverflow answer presented above the search results (both in ddg and google) that often leads to me following the link to read the comments and alternative answers to learn about the gotchas and nuance of the solution. Or to stay with the example of GP, you might tell google that a page is about an apartment or a hotel room with two bedrooms and two toilets, but anyone interested will still click through to see pictures and additional detail.