[SmirkingRevenge]

To me, its just another fast-food chicken sandwich, I guess. IMHO, the sandwiches from every other major chain, including McDonald's, Wendy's, and Burger King are pretty similar. Nothing differentiates the Chick-fil-A sandwich from the others, that would cause me to wait in the long, traffic-stopping lines that form at their restaurants at meal times. It really baffles me.

[manigandham]

If you go to McDonalds or Carl's Jr, there's a big difference between a $1 and $5 burger. Chick-fil-a doesn't have that bottom tier and starts at higher prices with the associated quality. So yea, you can get similar food at the existing chains but it's just not their focus.

[copperx]

There's no difference in quality between $1 and $5 burgers. They only differ in size and presentation.