[manigandham]

If you go to McDonalds or Carl's Jr, there's a big difference between a $1 and $5 burger. Chick-fil-a doesn't have that bottom tier and starts at higher prices with the associated quality. So yea, you can get similar food at the existing chains but it's just not their focus.

[copperx]

There's no difference in quality between $1 and $5 burgers. They only differ in size and presentation.