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by JamesGreene 2340 days ago
I wanted a simple and easy social media listening tool that was cheaper than Brand24, Brandmentions, and Awario.. but scanned more sources than TalkWalker and Google Alerts.

It became very convenient to find discussions about my brand, my competitors, and my industry so I could drop in and engage with potential customers after I built this tool.

What makes Brandchirps different? It does 90% of what other big boy tools do, but for a lot cheaper. Your use of my product also directly supports a small family business that invests their lives in helping others, not some VC portfolio that only cares about cashing out.

2 comments

You should add some more description around the problem this is solving. This could be useful to a lot of people that don’t know it could be (like me).

What are your data sources? How often does a notification happen?

Notifications are daily, but we are adding selections for this for those that want instant or weekly, etc.

List of sites and data sources are to large to post here.

As far as the problem solving, I will reprint what's on our home page.

I’ll tell you why I needed this same service first, in hopes you can see why you should want it too.

I wanted a tool that could reliably and completely scan the internet for mentions of my company’s brand name so I could react to both positive and negative news and conversations quickly.

Later, I learned to do the same for my competitor’s brand names to jump in and promote my brand based on their conversations.

Currently, I track mentions of keywords in my industry to further expose my brand to even more potential customers.

Why Brandchirps Over Another Similar Tool?

Good question.

Most other similar alternatives don’t monitor the whole web. Most will only monitor specific platforms like Twitter. We monitor the web and multiple social networks.

Many others will limit how many records they will pull for you every month ( 5 keywords, but only 3,000 records per month collected ). We do not limit the number of records we find on your keywords.

A lot of them are very expensive ( starting at $99 a month vs our $6.97 a month ), don’t offer an API, or just don’t work very well. We offer plans starting at $6.97, and an API, and we ensure our service is easy to use & battle-tested to run daily.

How do you monitor Facebook? Do you have a written contract with them? Last year Brand24 was cut off from monitoring FB and Instagram, the company page and CEO personal profile were also removed from the platform. It cost Brand24 some clients and revenue and AFAIK they still haven't re-gained access.
I run a similar service that's currently in private beta so I might be able to provide some insight.

In short: closed platforms like Facebook are _generally_ out of reach for tools like these. (Reddit is a big exception because of its open API.)

There are a ton of social media monitoring tools on the market, and so the gap this is filling is more news and general web content (i.e. pretty much the 'searchable' web).