[pawelk]

How do you monitor Facebook? Do you have a written contract with them? Last year Brand24 was cut off from monitoring FB and Instagram, the company page and CEO personal profile were also removed from the platform. It cost Brand24 some clients and revenue and AFAIK they still haven't re-gained access.

[epoch_100]

I run a similar service that's currently in private beta so I might be able to provide some insight.

In short: closed platforms like Facebook are _generally_ out of reach for tools like these. (Reddit is a big exception because of its open API.)

There are a ton of social media monitoring tools on the market, and so the gap this is filling is more news and general web content (i.e. pretty much the 'searchable' web).