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by saghm 2354 days ago
> Duck duck go doesn't roll off the tongue as well as Google but it is my default search engine

I mostly use Duck Duck Go now (with liberal use of !g as needed), but the main issue I've had with making it part of my spoken vocabulary using it as a verb. It's much easier to say I "googled" something than "Duck Duck Go'd it" (duck duck went?) or "searched for it on Duck Duck Go". It's been a pet theory of mine for a while that any attempt at getting people to change the words they use is doomed to fail if the replacement contains more syllables (e.g. "letter carrier" for "mailman"), and now I'm wondering if that's something companies should take into account when naming themselves too.

4 comments

Is it really necessary to use verbified brand names? Why not just use the word 'search'?

> "search for someplace for us to eat tonight"

> "I was searching online for a used car"

> "dude search for 'cat does a backflip', it's epic"

etc

“Search” or “look up.” Don’t beholden yourself to any brand name.
Thank goodness I'm not the only one who thinks this way. I "search" too.... I don't get why people like to get behind some brand.
Just say "I googled it on duck duck go". I do find it interesting how it can feel more awkward to say "I searched it" instead of "I googled it"
A few months ago I made a conscious point to start saying “web search” instead of “Google”. Same number of syllables, and it has grown more familiar and natural over time. Same with “tissue” instead of “Kleenex”. I tell my coworkers to “just do a web search for $phrase” and it comes out fine. Several of them have switched to DDG, so the term “web search” is more inclusive anyways :)
I like destroying trademarks by verbifying them.
Does that work? I’d imagine it just strengthens their brand until someone takes it to court.
It worked for aspirin and escalator. [0]

0: https://en.wikipedia.org/wiki/List_of_generic_and_genericize...

Thanks for that list - very informative! I never knew about many of these.
Just duck it
I think you have a point. I use DDG. I never say "Duck Duck Go it" But I also avoid saying "Google it" cause I don't want to promote bad behavior.

I'm going to try saying/typing "DDG it". It's an acronym driven world. Perhaps that'll work?

Im

Quack it
I like this better than "duck it", for whatever reason. Maybe it feels more specific, whereas "duck" could kind of mean anything?