[notduncansmith]

A few months ago I made a conscious point to start saying “web search” instead of “Google”. Same number of syllables, and it has grown more familiar and natural over time. Same with “tissue” instead of “Kleenex”. I tell my coworkers to “just do a web search for $phrase” and it comes out fine. Several of them have switched to DDG, so the term “web search” is more inclusive anyways :)

[jacobush]

I like destroying trademarks by verbifying them.

[notduncansmith]

Does that work? I’d imagine it just strengthens their brand until someone takes it to court.

[jacobush]

It worked for aspirin and escalator. [0]

0: https://en.wikipedia.org/wiki/List_of_generic_and_genericize...

[notduncansmith]

Thanks for that list - very informative! I never knew about many of these.