| This article is brushing a lot of stuff very fast. In reality there is much more to it: 1. You don't need to visit Facebook properties for them to link your activity to you. Unless you're a brand new user and they have never finger printed you... 2. Referrer might be in the pixel tracker, but there is way more to that, including product IDs, product costs, your stage in the funnel (have you Added to Cart but not Purchased?), product category, etc. 3. Everytime a Facebook owned property (or piece of: Like button, FB connect) is 'used' by a device you use, then you can be sure the relation between you and that Pixel call is made (ahem, improved). Install the Chrome Extension Facebook Pixel Helper, and check what happens when you use an ecom site. You'll be amazed to see what is shared with Facebook (no PII though). |
You'd be surprised at how many businesses do things like label things identifying their high value audiences, creative or products just to have it human readable in other reporting with zero obfuscation. Likewise, you can see if they are using any interesting tech you are not.