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by propogandist
2380 days ago
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The Like button primarily allows Facebook to monitor your presence across the internet. Tracking pixels can be deployed on a page by page or site-wide level (included like analytics scripts) to enable remarketing or retargeting. The site-wide implementation will, for example, enable URLs that meet %string% to be grouped into a "segment". And then you can serve specific ads to that segment while excluding others |
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