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by DavidPP 5612 days ago
The article is informative, but I don't find this approach really "ethical".
2 comments

I'd second that. It's not about saving $22K, it's about getting people to give things away and devalue themselves as professionals.
No, actually it's about saving $22K.
Actually no it isn't because he got exactly what he paid for: A template-like design and a mess of code worth $2K-3K tops.

Instead of saving $22K what he actually did was waste time running an ego-stoking circus for two weeks.

Maybe this story would be better framed as "how to convince people that your $2K redesign is really worth $25K." I mean, if the guy is the CEO and this took two weeks, $22K "savings" over two weeks works out to about $500K/yr, which is probably near the value an average CxO sees in themselves.
I don't understand this viewpoint at all. No one is holding a gun to the designers heads. When I first got started in marketing and SEO, I did a lot of work for free. The confidence and references it gave me let me get paid work very soon after. Are you saying I shouldn't be allowed to do that?