[astrodust]

I'd second that. It's not about saving $22K, it's about getting people to give things away and devalue themselves as professionals.

[jimboyoungblood]

No, actually it's about saving $22K.

[reneherse]

Actually no it isn't because he got exactly what he paid for: A template-like design and a mess of code worth $2K-3K tops.

Instead of saving $22K what he actually did was waste time running an ego-stoking circus for two weeks.

[rhizome]

Maybe this story would be better framed as "how to convince people that your $2K redesign is really worth $25K." I mean, if the guy is the CEO and this took two weeks, $22K "savings" over two weeks works out to about $500K/yr, which is probably near the value an average CxO sees in themselves.