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by nostromo 2389 days ago
This is definitely true for tech.

A lot of startup founders, including myself, fall in love with the idea of building technology -- but quickly learn founders are usually required to be great salespeople more than great technologists.

1 comments

Can’t you hire a salesperson?
It's not just about literally selling the product. It's more about selling the company vision to employees, convincing investors, delivering talks and arranging interviews, which are really just high-level sales pitches. For example, Steve Jobs spent a huge amount of his time on preparing and rehearsing his keynotes.
Eventually, but the founder/CEO/CTO is still going to be core to the sales process.