Stating the obvious: marketing tries to redefine language to influence customers. You can either shrug it off or actively fight it.
Like: If you go along with calling sandwiches "subs" you might associate this particular food with Subway and may consider competing food products less.
Off the tangent: Companies pay to rename sports arenas. They're not paying you, so you could just say "we're going to $teamname stadium" instead of $companyname stadium".
Disney has a very active fandom and several amusement parks that try and elevate their work to cultural touchstones. It seems like a warranted language choice here. Just like how you might call Yankees ticket-holders 'fans' instead.
Like: If you go along with calling sandwiches "subs" you might associate this particular food with Subway and may consider competing food products less.
Off the tangent: Companies pay to rename sports arenas. They're not paying you, so you could just say "we're going to $teamname stadium" instead of $companyname stadium".