[UweSchmidt]

Stating the obvious: marketing tries to redefine language to influence customers. You can either shrug it off or actively fight it.

Like: If you go along with calling sandwiches "subs" you might associate this particular food with Subway and may consider competing food products less.

Off the tangent: Companies pay to rename sports arenas. They're not paying you, so you could just say "we're going to $teamname stadium" instead of $companyname stadium".