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by Arqu 2412 days ago
I went the boutique consultancy route just last week and brought on a couple of people into the mix.

I pretty much agree that everybody kind of faces the same question and feelings. To be honest, I might have taken a small leap of faith as I pulled the trigger before securing a client. Though the only reason I felt comfortable with it is that I've been in the space enough to be pretty sure I can land a client in the first month or so (seems like it's happening).

The best advice you can have is 'talk to people'. Most starters think you're BSing them, but nearly everybody fails to leverage their network. You can't go indie fresh from college but after a couple years and some projects it's easy enough.

Talk, talk and talk some more. Don't be shy to send emails and chat people up on LinkedIn. Works wonders once you put yourself out there. Look at your contacts list now and you can surely find at least one that would be able to get you started with some work now or in the very near term.

The reason everyone keeps iterating on the same 'general/bland advice' is that it really is the bread and butter of it. Talk more, can't say it enough. Be honest, be respectful, don't spam, but don't be shy to talk to strangers in your line of work.

Not sure if this helps anyone, but just wanted to say it's easier than most of you think. You need a marketable skill, a minimal network and to talk. If you're doing honest work, things pick up on it's own.

Known pitfalls - there's more to running a consultancy than just talking and working, admin work takes a lot of time as well. Plan for the extras.

1 comments

I'm curious how well this scales though. Are the kind of clients you're reaching out to small- to mid-size? I've spent a lot of time working at fairly large consulting agencies and the amount of time and resources that go into just pitching seem daunting to a newcomer.
I guess I'm in a good position comming from a Co which scaled from ~30 to currently ~220 before I exited. Nearly 70% is from a growing personal network from a single guy. Another 15% come from direct referals outside that network. The last 15 are a mix of random circumstances and some cold outreach.

Depending how you look at it ie. Building networks or just chatting people up can lead to very different outcomes. The above was mostly focused on the 'getting started' part. Though the 200+ setup is successfully run by a team of 7 or 8.

Things change as you scale and the approach that works on smaller mumbers does not work on largers and vice versa.

Feel free to ping me on email or otherwise if you'd like to chat.