[mendelk]

For those curious, based on the CSS on their respective websites, they aren't _exactly_ the same HEX color, just pretty similar.

(Lemonade is #ff0083, while T-Mobile is #e20074. Comparison here: https://www.colorcombos.com/combotester.html?color0=e20074&c...)

[mark-r]

These claims generally aren't based on hex colors, they're based on Pantone swatches. There's some leeway on how those swatches are converted to RGB.

[ryanmercer]

Is this really what companies worry about? An insurance (edit: ha, I thought it was a beverage company until I read another comment) company is using a similar colour as our telecommunications company so let's get lawyers involved?

[reaperducer]

Yes, they do.

Lots of companies trademark their brand colors. UPS has a particular shade of brown.

There are others, including 3M, Barbie pink, the yellow of a Wiffle Ball bat, and Cadbury purple.

[mattlondon]

Cadbury lost that courtcase though https://inews.co.uk/news/consumer/cadbury-purple-trademark-c...

[vichu]

Lemonade is an insurance company.

[Yuval_Halevi]

You're from Germany by any chance?

I think that in Lemonade german site, they changed the color to a darker pink (probably until the issue with T-mobile is finished)

[chefandy]

Well, based on a 2017 version of their site in archive.org, their 'pink' is rgb(214, 0, 109) while T-Mobile's current pink is rgb(226, 0, 116). Not the same, but as a graphic designer, I think they'd be visually indistinguishable for most people unless comparing bordering swatches.

But fuck T-Mobile though. Magenta is a primary color in most types of print. That they can somehow stop other people from using it is bullshit.

[thomasz]

In the late 90's, early 2000's, they aggressively tried to intimidate each and everyone using the letter T for any marketing purposes.

[im3w1l]

I was surprised Apple didn't crack down harder on non-Apple iTech. That was legitimately confusing.

[Mountain_Skies]

Apple got away with stealing the name OS9 from Microware so they were not really a position to sue others over similar names without getting their own court testimony from the earlier trial thrown back at them.

[Macha]

They weren't first (imode, Cisco IPhone, iriver).

[mendelk]

I'm not from Germany, but I did notice that they changed the color for the German site. My comparison is to the American site.

[mproud]

Still pretty close.

[Yuval_Halevi]

pretty close?

Where's the line then?

[criddell]

The line is where a judge or jury decides it is.

[HenryBemis]

I don't see the reason why you get downvoted.

The laws are made by the lawmakers (congress, parliaments, etc.)

Justice is there as the supreme/ultimate power to resolve issues between parties. We can't go around smashing heads because "my colour/your colour". When two parties have an issue that cannot be resolved amicably (I don't mean crimes), then Justice gets to say the final word. We live in a civilized world.

[criley2]

Not sure where the line is, but this is a case that's far too close IMO because the shades here change depending on screen type more than they are different from one another.

Amusingly I have 2 LCD monitors here, an acer and a samsung, and when I put Tmobile on the Samsung and Lemonade on the Acer, the colors look functionally identical to the naked eye.

[initium]

Case closed :)