[ryanmercer]

Is this really what companies worry about? An insurance (edit: ha, I thought it was a beverage company until I read another comment) company is using a similar colour as our telecommunications company so let's get lawyers involved?

[reaperducer]

Yes, they do.

Lots of companies trademark their brand colors. UPS has a particular shade of brown.

There are others, including 3M, Barbie pink, the yellow of a Wiffle Ball bat, and Cadbury purple.

[mattlondon]

Cadbury lost that courtcase though https://inews.co.uk/news/consumer/cadbury-purple-trademark-c...

[vichu]

Lemonade is an insurance company.