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by ForceOfPhil 2426 days ago
I used to work for a company that ran entirely on adsense, (Directories and such) then Google changed the way websites ranked to be more social media friendly and every website tanked. Shares and likes became more important that keywords and semantics and the owner did not know how to adapt to the new SEO model.
1 comments

> Shares and likes became more important that keywords

Many seem to think so. If true, it means that Google now "Pageranks" not thanks to websites contents maintainers establishing links to other sites, but to visitors posting links on social networks. They switched from the 'authors side' to the 'audience side'.

(Yes, there are many contents maintainers who also are active on social media, however they don't post the overwhelming majority of non-spam links published on social media).