[natmaka]

> Shares and likes became more important that keywords

Many seem to think so. If true, it means that Google now "Pageranks" not thanks to websites contents maintainers establishing links to other sites, but to visitors posting links on social networks. They switched from the 'authors side' to the 'audience side'.

(Yes, there are many contents maintainers who also are active on social media, however they don't post the overwhelming majority of non-spam links published on social media).