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by philfrasty
2419 days ago
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What I find interesting is the breakdown of monthly vs yearly subscriptions. 223 $2 (paid monthly) 104 $5 (paid monthly) 26 $10 (paid monthly) 582 $2 (paid yearly) 174 $5 (paid yearly) 62 $10 (paid yearly) I would have never guessed that more people pay yearly than monthly for a 20% discount. Has anyone else seen something similar for their own SAAS? |
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Monthly subscriptions churn on a monthly basis. Yearly subscriptions accumulate over time and usually remain active the whole year (IOW they churn on a yearly basis).
What's shocking to me is the $2 monthly tier. At that rate you're spending >25% on payment processing fees. Imagine a quarter of your subscribers just donating their money to MasterCard instead.