Just because I am a user of some of your products is not permission to market me your other products.
Your example even reads like a marketing release. You've really somehow determined who my family and friends are, and you now support instant transfers to that specific group of people? If it were true it would be creepy, but it's unlikely. The reality is probably that you support instant transfers to other accounts at the bank, or within a network of banks, which is obviously useful, but you have no idea who might own accounts I would transfer to, and you're citing friends and family because it plays as more social. You know what the feature is, but you didn't describe it accurately--that's not exactly a lie, but it's certainly not honest either. The reason you're not just saying what you mean is because you're trying to sell me something you know I'm not that interested in.
It's marketing to me. It's fine if you communicate it via your website or app when I log in. But do not send me email, SMS or push notifications about these things if I don't want it, those should be reserved for "action required" things.
That's absolutely a marketing message. It's most likely a feature that I don't care about and benefits the company more than me. I don't need my phone to vibrate. If I received a transfer that's a different story.
Just because I am a user of some of your products is not permission to market me your other products.
Your example even reads like a marketing release. You've really somehow determined who my family and friends are, and you now support instant transfers to that specific group of people? If it were true it would be creepy, but it's unlikely. The reality is probably that you support instant transfers to other accounts at the bank, or within a network of banks, which is obviously useful, but you have no idea who might own accounts I would transfer to, and you're citing friends and family because it plays as more social. You know what the feature is, but you didn't describe it accurately--that's not exactly a lie, but it's certainly not honest either. The reason you're not just saying what you mean is because you're trying to sell me something you know I'm not that interested in.