[choward]

That's absolutely a marketing message. It's most likely a feature that I don't care about and benefits the company more than me. I don't need my phone to vibrate. If I received a transfer that's a different story.

[rkagerer]

It might be less intrusive if they queued the news for inclusion at the bottom of my next "You received a transfer" email.

[inetknght]

Banks (and businesses) should absolutely not clutter up actual real important information by including irrelevant useless marketing garbage.