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by rapsey 2449 days ago
> How they've (mis)handled this will be studied by business and PR students for years to come.

I doubt it. The internet has a very short attention span and online activism is pretty much useless.

2 comments

That was my thought yesterday when I saw one post on Reddit. But I think things are different this time. Every post to every Blizzard-related subreddit is related to this event. One of the top posts on /r/all is about using an Overwatch character to represent the Hong Kong protests, and it's gaining traction. The NYT and WSJ have articles about the situation. Congresspeople are making statements about it. Streamers that normally play Blizzard games aren't. Designers of Blizzard games are deleting their accounts. Brian Kibler quit his job as a Grandmasters caster.

This has exploded from "a random employee in our China office posted to our blog and social media and the die-hards are mildly upset" to an existential threat. It's a disaster. (Oh what I would give to see those meetings and emails.)

Remember that only 12% of Activision Blizzard's revenue comes from Asia/Pacific, with South Korea a notable member of that group of countries. China isn't actually a big deal for them right now. Although there is huge growth potential there; 1.4 billion potential Blizzard gamers... now might be the best time to walk back, see what happens, and capture that market later. They can afford to.

Were you around for Occupy Wall Street? I am for the cause in general. But activists need to figure out a proper strategy.

Long story short: you need to demand congressional action, and lead an actual political change. That includes a plan to vote come next year (who to vote for, who to support, etc. etc.). Anything less will be largely ignored, just like Occupy Wall Street.

I disagree that Occupy Wall Street was a complete failure; it brought "1%" into the popular lingo and with that shaped countless people's ideas on society and class.
There's a political game at play here. I'm trying to point it out, so that future protests can be more fruitful. In the great scheme of things, a bunch of people sat in a park for 3+ months, and then politics moved against them for the next 5+ years.

> and with that shaped countless people's ideas on society and class.

And it doesn't matter unless those people vote in greater numbers than their opposition. Society is moving against the Occupy Wall Street principles that were laid out almost a decade ago.

All of this is still just an online echo chamber doing its thing.
Really? “Online activism” is how Trump got elected. It also raised millions for ALS many years ago despite all the naysayers claiming it’ll do nothing.
This kind of online backlash activism is useless.
Trump got elected because his opponent was as weak and unpopular as he was, but unlike her he had the benefit of constant TV news coverage for a year and a half leading up to the election.
And she was going to start a war with Russia. Admittedly, it'd be nice to have a president that tows the line more in the middle of the two, but another war is not what we need.
I wish more voters cared about that sort of thing. Both 3rd-party candidates were anti-war, and they got 3.25% and 1%.

Anyway, it's curious how much this "online chicanery is what got Trump elected" meme appears, despite its obvious falsehood. I wonder whose interests are served by that?

Wait, you think Clinton was going to start a war with Russia?

Did you miss how she sold American uranium interests to Russia?

Did you miss how Russia worked with her campaign to prepare the Steele dossier, i.e. how Russia worked with the Clinton campaign to prevent Trump from being elected?

Did you miss how the Obama administration (in which she was Secretary of State) worked with Russia, how Obama was caught on-mic telling Medvedev to tell Putin that Obama would have more flexibility after Obama was reelected?

These are all widely reported facts.

It's bizarre how people still think Russia wanted Trump to win the election.