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by jrockway 2448 days ago
That was my thought yesterday when I saw one post on Reddit. But I think things are different this time. Every post to every Blizzard-related subreddit is related to this event. One of the top posts on /r/all is about using an Overwatch character to represent the Hong Kong protests, and it's gaining traction. The NYT and WSJ have articles about the situation. Congresspeople are making statements about it. Streamers that normally play Blizzard games aren't. Designers of Blizzard games are deleting their accounts. Brian Kibler quit his job as a Grandmasters caster.

This has exploded from "a random employee in our China office posted to our blog and social media and the die-hards are mildly upset" to an existential threat. It's a disaster. (Oh what I would give to see those meetings and emails.)

Remember that only 12% of Activision Blizzard's revenue comes from Asia/Pacific, with South Korea a notable member of that group of countries. China isn't actually a big deal for them right now. Although there is huge growth potential there; 1.4 billion potential Blizzard gamers... now might be the best time to walk back, see what happens, and capture that market later. They can afford to.

2 comments

Were you around for Occupy Wall Street? I am for the cause in general. But activists need to figure out a proper strategy.

Long story short: you need to demand congressional action, and lead an actual political change. That includes a plan to vote come next year (who to vote for, who to support, etc. etc.). Anything less will be largely ignored, just like Occupy Wall Street.

I disagree that Occupy Wall Street was a complete failure; it brought "1%" into the popular lingo and with that shaped countless people's ideas on society and class.
There's a political game at play here. I'm trying to point it out, so that future protests can be more fruitful. In the great scheme of things, a bunch of people sat in a park for 3+ months, and then politics moved against them for the next 5+ years.

> and with that shaped countless people's ideas on society and class.

And it doesn't matter unless those people vote in greater numbers than their opposition. Society is moving against the Occupy Wall Street principles that were laid out almost a decade ago.

All of this is still just an online echo chamber doing its thing.