[m0zg]

>> RxBar got a lot of traction well before they were sold

And I'm not entirely sure why. The product is barely edible, and I'm pretty sure it's terrible for one's health, contrary to being marketed as a health food. This much sugar can't be good for you no matter what else you add. Seems like blind luck to me.

[chipotle_coyote]

Obviously "barely edible" is subjective; I like many, although not all, of the flavors I've tried. Beyond that, RxBars are high in fiber -- something a lot of American diets are pretty low in -- and high in protein. Its fat is mostly unsaturated. And while it's certainly not low sugar, it has no added sugar -- the sugar in them comes from fruit, mostly dates.

So, no, they're probably not "health food," but they're no worse than much of their ostensible competition and arguably better than many, some of which are way closer to Snickers bars than RxBars.

[tempsy]

Well, they sold at the exact right time just as the Keto diet trend gained mass appeal.

Free startup idea: the market is lacking an edible Keto bar. There are some but no break out success yet. Instant unicorn (no joke) if you can get it right.

[m0zg]

Keto? Their bars have 22-24g of carbs in a 52g bar. 12g of that is sugar, but still. Keto would be right out of the window after a couple of these.

[tempsy]

Ha, I know. I said they sold in 2017 right as the keto trend was taking off in the mainstream, not that the bars are keto.

I'm saying there is a unicorn in developing a bar that is keto-friendly. There are a few I've tried, but nothing good yet and nothing that has hit it out of the park like RxBar did in its day.

[wampwampwhat]

I believe Land-O-Lakes, Plugra, and Kerrygold have all been making keto bars for decades. They just need to rebrand a bit