[agumonkey]

It's not really the same here. Both SW trilogies made rounds of moneys worldwide (ep 7 is in the top 10 I think). But the latest movies, which are brand new, and were somehow successful are already deprecated. It's like processed food, taste doesn't last.

[rm_-rf_slash]

I think they discount the newest movies so they can get as many people to watch them as they can in order to sell them related merchandise. It is Disney Star Wars after all.

[FrojoS]

Most merchandise I've seen in stores (e.g. LEGO) is from the old trilogy, though.

[agumonkey]

honestly I don't buy it (sic)

even with plausible disney merch. strategy, to me it's a clear and sad sign of some issue in entertainment production