[rm_-rf_slash]

I think they discount the newest movies so they can get as many people to watch them as they can in order to sell them related merchandise. It is Disney Star Wars after all.

[FrojoS]

Most merchandise I've seen in stores (e.g. LEGO) is from the old trilogy, though.

[agumonkey]

honestly I don't buy it (sic)

even with plausible disney merch. strategy, to me it's a clear and sad sign of some issue in entertainment production