[p_nathan]

The right kind of advertising is pretty awesome, because it provides value for me. Right now, Stack Overflow and Amazon have the best ads out there, IMO. SO took a while to get decent ads too.

I watched some stuff on Hulu the other day. Fancy cars, teeth whitening commercials, drugs I don't ever anticipate using, and other useless stuff to me was marketed at me. That's just not a good ad model I think. I would love to see some really new and interesting products - not Another Car|Soda|Beer commercial.

[kpozin]

TechCrunch had a good guest article arguing that Hulu's poor targeting is intentional: http://techcrunch.com/2010/11/08/hulu-opec/ Hulu has enough information on its users to target ads very narrowly, but since it's run by a conglomerate of media companies, it intentionally does not do this in order to avoid competing with traditional (untargeted but highly profitable) television advertising.