[kpozin]

TechCrunch had a good guest article arguing that Hulu's poor targeting is intentional: http://techcrunch.com/2010/11/08/hulu-opec/ Hulu has enough information on its users to target ads very narrowly, but since it's run by a conglomerate of media companies, it intentionally does not do this in order to avoid competing with traditional (untargeted but highly profitable) television advertising.