"PR people fear bloggers for the same reason readers like them. And that means there may be a struggle ahead. As this new kind of writing draws readers away from traditional media, we should be prepared for whatever PR mutates into to compensate. When I think how hard PR firms work to score press hits in the traditional media, I can't imagine they'll work any less hard to feed stories to bloggers, if they can figure out how."
That is why TC and Google (who both rely on the traditional PR/Media relationship) are so quick to bash concepts like PayPerPost which is basically what Paul is describing above, PPP provides direct access to the bloggers (no smoke and mirrors)
"PR people fear bloggers for the same reason readers like them. And that means there may be a struggle ahead. As this new kind of writing draws readers away from traditional media, we should be prepared for whatever PR mutates into to compensate. When I think how hard PR firms work to score press hits in the traditional media, I can't imagine they'll work any less hard to feed stories to bloggers, if they can figure out how."
That is why TC and Google (who both rely on the traditional PR/Media relationship) are so quick to bash concepts like PayPerPost which is basically what Paul is describing above, PPP provides direct access to the bloggers (no smoke and mirrors)