[josefresco]

Excellent article and thanks for the link.

"PR people fear bloggers for the same reason readers like them. And that means there may be a struggle ahead. As this new kind of writing draws readers away from traditional media, we should be prepared for whatever PR mutates into to compensate. When I think how hard PR firms work to score press hits in the traditional media, I can't imagine they'll work any less hard to feed stories to bloggers, if they can figure out how."

That is why TC and Google (who both rely on the traditional PR/Media relationship) are so quick to bash concepts like PayPerPost which is basically what Paul is describing above, PPP provides direct access to the bloggers (no smoke and mirrors)