[Refynr]

I guess the screenshots with details didn't help?

Here goes: 1) It connects to your Twitter & Facebook (oAuth) 2) You make a list of keywords you want to follow (up to 20) 3) Refynr looks at those you are Following on Twitter, and only shows matching tweets in your Refynr Stream 4) Refynr does the same with your FB News Feed and shows those posts in your Refynr Stream 5) Refynr saves all those "refyned" items in it's own database so that you can view them at your leisure (overcoming the limited time that Twitter saves tweets for search, etc) 6) Optionally, Refynr can send you a Daily email of your most recent items in the Refynr Stream

More clear?

[swombat]

That is more clear. My summary would be: Filter your social media streams by keyword.

I'm not entirely convinced whether that's a compelling product. I don't have a need for that. What I look for in my social media streams is stuff that I wasn't explicitly looking for. For stuff on known subjects, I use RSS and follow the right blogs.

Now, I may not be the target audience, so take this with a grain of salt, but it's probably worth going out there and finding who it is that you're really helping out with this, to make sure that it is actually solving a real problem.

[tommoor]

Do you have a use-case in mind?

I think that most of the things i find interesting on social networks wouldn't fit into my defined buckets of keywords...