[swombat]

That is more clear. My summary would be: Filter your social media streams by keyword.

I'm not entirely convinced whether that's a compelling product. I don't have a need for that. What I look for in my social media streams is stuff that I wasn't explicitly looking for. For stuff on known subjects, I use RSS and follow the right blogs.

Now, I may not be the target audience, so take this with a grain of salt, but it's probably worth going out there and finding who it is that you're really helping out with this, to make sure that it is actually solving a real problem.