[AgentEpsilon]

The Apple keynotes were created to present, and build hype around, something new. Some new product, or feature, or service, that would supposedly change the way an Apple user would interact with the world.

Of the announcements from this most recent keynote, what was new? The third camera on the iPhone? The update of the main series iPads to use the "Pro" look? A new screen in the Watch? A couple games and a tv show?

These keynotes stopped being relevant when Apple stopped producing anything keynote-worthy. They're just routine at this point.

[tapoxi]

Steve was also a lot more informal and relaxed. The current presenters just seem very "corporate excited" instead of actually enthusiastic about what they're working on.

[DonaldPShimoda]

Craig Federighi always seems genuinely excited, but he only details the software stuff so he wasn't on yesterday.

[yborg]

The keynotes are relevant to those of us interested in updates to the Apple product line. They were created to hype Apple products, and they continue to be used for this purpose. That some people are not entertained is easily solved by those people not watching them.

[Jtsummers]

Another big change post-Jobs has been the increase in information coming out of Apple and its suppliers prior to these press events. It used to be that we'd have a few rumors, but not a lot substantiated. Now, almost everything was known before the event, or was easily predicted. There were a few details which may not have been released prior, but nothing of significance. The camera, known. The sizes, predicted. Even the idea of "Pro" iPhones was out before the event.

What was actually new that wasn't anticipated, predicted, or leaked for this event? I think the 10.2" iPad may have been an unanticipated announcement. At least, it was not something I'd seen in articles I'd read prior to the event.

None of this is bad, but it changes the dynamic and energy of the press event. Whereas before it was about anticipation and discovery of the new things coming out, now it's just confirmation and filling in details. It's not interesting anymore. Maybe it doesn't need to be interesting, most of these things aren't. It's certainly not hurting Apple's sales for it to be more boring (the event) so long as people still buy their hardware and services.

[at-fates-hands]

>> These keynotes stopped being relevant when Apple stopped producing anything keynote-worthy. They're just routine at this point.

When the majority of the iPhone X keynote was demonstrating the ability to animate emoji's with your voice, that was it for me.