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by Jtsummers
2472 days ago
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Another big change post-Jobs has been the increase in information coming out of Apple and its suppliers prior to these press events. It used to be that we'd have a few rumors, but not a lot substantiated. Now, almost everything was known before the event, or was easily predicted. There were a few details which may not have been released prior, but nothing of significance. The camera, known. The sizes, predicted. Even the idea of "Pro" iPhones was out before the event. What was actually new that wasn't anticipated, predicted, or leaked for this event? I think the 10.2" iPad may have been an unanticipated announcement. At least, it was not something I'd seen in articles I'd read prior to the event. None of this is bad, but it changes the dynamic and energy of the press event. Whereas before it was about anticipation and discovery of the new things coming out, now it's just confirmation and filling in details. It's not interesting anymore. Maybe it doesn't need to be interesting, most of these things aren't. It's certainly not hurting Apple's sales for it to be more boring (the event) so long as people still buy their hardware and services. |
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