[Co_Reentry]

Well _I_ don't need a new term lol. The term was popularized by folks at the New School who brought people together under the name platform.coop. I actually think it is a bit problematic, because it creates a false narrative around the utility of a service. My biggest fear is people saying we should just make a "co-op version of X company". I think that doesn't really work in real life. Cooperatives are businesses first and foremost. They exist in the market and are not immune to market factors including competition. I would much rather people think about the value they are bringing to people first then build a structure around it that matches the value. IE basic stakeholder theory but baked into every facet of a business (including it's equity structure).

[fragmede]

Why doesn't the phrase "we should make a co-op version of X company" fit well with the platform coop model? Or rather, the focus on employee happiness is a product all its own. Just like consumers are willing to pay higher prices for "organic" produce, simply being a coop is a product feature.

Yes, competition (from corporations) means it's not enough to say "we're a co-op" if the product doesn't actually work, but well-funded corporate competition could clone any feature that isn't linked to a more egalitarian equity structure. My "co-op for Doordash but we don't steal tips" is far harder to copy, business-wise than "co-op for Doordash, but with a 'food me now' button that picks food for me".

[Co_Reentry]

Sorry maybe I wasn't clear. I don't mean to say that there should not be a focus on member (employee or otherwise) happiness. Actually quite to the contrary. Co-ops do a much better job of aligning incentives for all stakeholders (especially worker-coops in the case of employees) and most track engagement as a business metric. I totally think that simply being a cooperative makes the business model more defensible, I just think it is not the only differentiator needed. So if you are a b2b saas business that just so happens to be structured as a worker-coop or a media outlet that is owned by media producers (https://en.wikipedia.org/wiki/Associated_Press). It just boils down to designing around a business case first, then adding the layer of mutual aid.

[walshemj]

In a coop version of doordash the people doing the deliveries would be both employees and members there would be no such thing as individual tip.

Not quite sure you know how coops work - its not just a nice trendy name to put over yet another exploitative "gig" economy

[fragmede]

Not sure why you felt the insult was necessary, but yes, that exactly!

Co-op doordash turns the entire concept of tipping on its head, contrary to traditional corporate governance, which has incentive to funnel money to a CEO and a board, compared to a more egalitarian co-op structure.