[Co_Reentry]

Sorry maybe I wasn't clear. I don't mean to say that there should not be a focus on member (employee or otherwise) happiness. Actually quite to the contrary. Co-ops do a much better job of aligning incentives for all stakeholders (especially worker-coops in the case of employees) and most track engagement as a business metric. I totally think that simply being a cooperative makes the business model more defensible, I just think it is not the only differentiator needed. So if you are a b2b saas business that just so happens to be structured as a worker-coop or a media outlet that is owned by media producers (https://en.wikipedia.org/wiki/Associated_Press). It just boils down to designing around a business case first, then adding the layer of mutual aid.