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by spiderfarmer 2482 days ago
Chris was great from what I have seen, but I think Mozilla needs a CEO that knows how to increase market share.
6 comments

Mozilla is now openly peeing in Google's punch all the while being dependent on piles of money they take from it.

At some point Google will get tired of this and will withdraw from the agreement. They won't be the default search provider, but that will play to their advantage - Firefox out-of-the-box user experience will take a sharp nose dive. Say all you want about DDG and alternatives, but they still can't hold a candle to Google's search quality. So what Mozilla will end up with is (a) a dip in funding and (b) a dip in the user share. This might be just enough to either make them reconsider their ethics or to kill Mozilla altogether.

So, yeah, a good CEO that can shed the Google dependency is very much required.

Say all you want about DDG and alternatives, but they still can't hold a candle to Google's search quality.

I'm rather torn on this point. On one hand, yes, DDG for example feels some years behind Google in its relevance ranking. On the other, Google itself has been degrading the quality of its own results with ads, etc. so badly that they've seriously degraded their own "above the fold" relevant results.

I've always written off Duck Duck Go in the past, but lately after not being able to find relevant info on Google, I've been giving them a go and have been rather impressed. Especially on image results, which are way nicer to use and give you direct image links. Plus they don't obfuscate all the URLs with tracking redirects, so I can copy a link without visiting a page (that might redirect the URL on me again.)

There's still some things they miss, and my main complaint with DDG is it's too aggressive in taking the search you asked for and substituting in results it thought you meant. I suspect that problem comes from their upstream providers like Bing, which has similar issues.

I start with DDG now, and switch to Google if their results are not good enough. 90% of the time its fine. Google intentionally broke image search, and their top search results are getting very bad. Its as if my question was "show me links to as many ads as possible that might be related to my search terms." Do Google advertisers realize I see their ad when it matches only one of my search words? If they read more than one of my words, they know that was a wasted advertisement.
> Especially on image results, which (...) give you direct image links.

Google removed that after pressure from the copyright lobby (they got sued by Getty). It'll happen to DDG too if they ever become big enough.

Oh, I wasn't aware of the lawsuit. That's ridiculous. Well in any case, I wrote a Userscript to restore direct links to Google image results, and also to filter out spam site results (cough e...-e...com), if anyone were interested: https://byuu.org/other/script/google

Middle-clicking or control-clicking will load the original images.

Bing direct links images as well so they'd probably go after Microsoft well before DDG, so I think we're safe. But I can always do the same for DDG if need be.

Agreed. I've given DuckDuckGo a try a few times in the past, and it never stuck. With the latest rounds of Google-being-Google, I gave DDG another go and so far haven't looked back.
The thing I've been enjoying since switching to DuckDuckGo on mobile for the last couple months is not having to deal with AMP.
I still remember the old days of Altavista, Yahoo, Lycos and Infoseek, to name a few. I would usually have to try several and comb through their results to find what I wanted.

These days, I'm getting a sense of deja vu, because Google is slowly getting worse and DDG is slowly getting better. Most of the time, I'll get the desired result right away, regardless of the engine I use. But sometimes, I'll be surprised at how bad the results are on one and then I have to try the other. And although it's not happening very frequently, I have to do it more and more often.

I guess that's good, in a sense. Sure, it's nice when things just work and you don't have to think about them, but we've all seen that lack of competition is, in the long run, bad for the users.

I feel exactly the same: I've been using DDG for 7 years now for privacy reasons, but I have been using !g (ddg's shortcut to search on google) a lot because ddg was often lacking useful results. But I've now noticed that Google itself has become a poor search engine too!

Nowadays, I still use !g when out of luck with DDG, but 90% of the times, Google don't give me the answer I'm looking for either. And I don't feel it's because DDG improved that much but because Google declined.

DDG is just so bad. Yesterday I found a website on my desktop. I wanted to view it on my Raspberry Pi so I could copy/paste the commands. So I typed in some keywords from the title and the name of the site. By default the Raspbian image uses DDG apparently.

The page I was after was not to be found.

Well at least on the first page, I didn't bother checking beyond. Did the !g thing and got the page I wanted straight up first hit.

Here are the searches for reference:

https://duckduckgo.com/?q=maker+pro+install+tensorflow

https://www.google.com/search?q=maker+pro+install+tensorflow

I've tried DDG so many times, but it just doesn't find relevant stuff. Sad, because I don't want to rely on Google.

The top result is the same (for me) in both searches (<https://www.tensorflow.org/install/>). What is the page you were trying to find?
Interesting, I guess Google used the fact that both searches came from the same IP to prioritize the one I wanted[1].

In any case, I just connected to my work PC and did a search from a clean VM there, we don't do anything remotely Raspberry Pi or TensorFlow related there. The link you posted was the first hit at work, but the one I wanted[1] was the third hit.

Yet for DDG the results were the same, no hits. I even tried pressing "more" once, still nothing. I even tried "maker.pro install tensorflow" (without the quotes), and similar result. I tried "maker.pro tensorflow raspberry pi", still not finding it.

Maybe I just need to learn what DDG focuses on in a search string, and I've been trained to what Google weights.

But the reason Google got big was because it was the first search engine where, for 99% of the time, I didn't have to spend several minutes optimizing search terms just to find the right thing.

I don't want to go back to that.

[1]: https://maker.pro/raspberry-pi/tutorial/how-to-set-up-the-ma...

They both return the site tensorflow. What were you going for exactly a specific page?
It doesn't sound like your torn at all, if you think DDG still feels year behind Google, despite Google's results degrading. Sounds like you still think Google is a lot better.
No, quite the opposite. To clarify: this is the first time I've started using DDG on multiple devices and it's stuck. I'll rephrase: I think that DDG is still a few years behind Google's unadorned best-effort result set, but not that far behind Google's actual presentation today. I.e. Google's degraded itself so much as to make the competition viable for this search user.
"Say all you want about DDG and alternatives, but they still can't hold a candle to Google's search quality."

I use DDG as main search engine since a while. It usually works, but occasionally (less than 10% of searches however) I have to repeat the search using Google. The point being that even if I had to revert to Google for half of my searches, this would mean for Google 50% less information about my search habits, and exposure to their injected ads/information, which wouldn't be a trivial figure at all.

One doesn't use DDG because it's superior to Google (it's not and won't be for a long while) but rather to send a message to corporations making profits out of user information. I'm convinced Google doesn't give a rat's ass if ten thousands users like me don't use their search engine and services as we're already flagged in their database as users with adblockers, therefore immune to advertising (including ads that manage to defeat the blockers), but they would surely panic in terror should DDG use become somewhat trendy among Joe Users after some media coverage, social media campaign etc. The reason being that "normal", usually non technical, users are the ones providing Google mostly with real numbers because they allow webpages to analyze their habits and don't obfuscate their online behavior. Should a big number of those users make the transition to DDG or alternatives, we would likely hear of flying chairs at Google headquarters.

I use DDG because it's superior to Google. Maybe not in results, but in UX. In particular, I use bangs ALL the time. Given that I can just add !g to quickly search Google in the <5% of the time (based on my history) that I need it, I prefer DDG. (I would still use it for privacy reasons even if it were worse -- it was and I did for several years).
> Say all you want about DDG and alternatives

I've been using DDG, finally, for a little less than 1 year. For most part my DDG searches have been sufficient, in the sense that I generally find what I'm looking for and my need is met.

On few occasions where my need is not met, I do a !g and sometimes Google gives me what I want, but not in all the cases. I have to refine my search query in many, if not most, of those cases.

One area where Google is definitely better than DDG, for obvious reasons, is where Google shows better YouTube videos and I believe also Image results. But for regular searches, DDG has been satisfactory.

I've been enjoying using startpage.

https://www.startpage.com

The one thing that drives me nuts about startpage is that by default, links open in a new tab.

You can change this in Settings, but it's stored in a cookie which my devices clear from time to time. (Not that I'd rather they store it a different way, the situation is just unfortunate.)

How does it compare to DDG?

In other words, I went from Google to DDG because of privacy. Why should I move from DDG to say StartPage, does it provide any additional benefits?

To clarify, I'm totally open to other search engines, just an trying to understand more.

It is in a sense a google proxy. Better results IMO than DDG, more similar to Google without sending your IP/info to google.

I don't understand the stuff too much at a really high level to know which is more private, DDG vs Startpage.

>On 29 March 2016, Ixquick.com was officially "merged" with the same company's Startpage search engine[3] (a search engine with the privacy features of Ixquick, but using only Google search results[4]). Users entering ixquick.com are now automatically re-routed to startpage.com. Ixquick had long declared on its sites, that it operated in compliance with European Union privacy standards, and it retained its original European search engine, Ixquick.eu,[8] until about April 2018, when it was also redirected to startpage.com.

>Prior to the release of Tor Browser version 4.5, Startpage.com was its default search engine.

https://en.wikipedia.org/wiki/Startpage.com

> Say all you want about DDG and alternatives, but they still can't hold a candle to Google's search quality

I started using DDG, believing that "it shows me inferior results, but privacy-wise, it is worth it." Yet I've come to learn that DDG's results are often on-par or better than Google, and inferior only a small fraction of the time.

Often when I "!g" a query, I find that I get pretty much the same results with Google too. There are maybe 10% of cases where the results significantly differ.

My perception now is that Google performs better on programming-related queries, and much better on giving me local results (especially results related to my city). But when searching for content that you'd often find on blogs, or looking for reviews of products, DDG almost always beats Google by showing less SEO-heavy, more authentic results.

Edit: typo

I use DDG almost exclusively and I haven't noticed the difference.

If having Google as the default search is so important, couldn't they just make it the default without the deal?

Sure, but they count on it for significant revenue. If Google didn't want to pay it, but they kept Google, they'd be giving up that revenue from some other potential provider.

(Of course, if Google didn't want to pay it, it might cause a crash in the 'market value' of such a placement anyway).

I'd be happy to support Mozilla financially, but I'm too lazy to go figure out how to do it. Link me to a Patreon, or shove some subscription model more prominently in my face, Mozilla.
> Contributions go to the Mozilla Foundation, a 501(c)(3) organization based in Mountain View, California, to be used in its discretion for its charitable purposes.

I've read about this before I think, for some reason donations cannot be used for development and has to be used for outreach etc?

All it means is that they can use the funds as they see fit. There should be a breakdown somewhere on their site of what % of funds go toward development verse admin/fundraising as they are a 501c3.
This is correct. The best way to support Mozilla products is to use them.
Yeah but I have to go remember to do it and stuff. Meanwhile at ArsTechnica.com, it shows a big banner telling me to subscribe, and I do. More reminders that I can give money to Mozilla would remind me to do it. Eventually they'd hit me at the right time/place to put in the effort to set up a sub, and I would.
It sounds like a matter of time before they introduce a paid plan for Firefox Accounts, with e.g. a higher limit on Firefox Send, a VPN service, and the fuzzy feeling of supporting improving the web.
I use smile.Amazon.com and set my charity to Mozilla. It's an easy way to donate (especially if you're on the lower income end)
I mean, something is better than nothing, but the amount Amazon donates is an absolute pittance.
On the flipside, Chrome went from being the best browser on the market to a bloated spying machine, and I'm very glad firefox exists to offer an alternative.

If on top of that, they manage to do it using Google's dough, I say bravo and hope they'll remain smart enough to feed from the vampire for a long time

Chrome was always a spying machine. It was just a spying machine that was fast.
I'd guess the intersection of people who will even consider using Firefox, have search engine needs that won't be satisfied by DuckDuckGo, and won't be able to change their search engine is vanishingly small, so I'm not that concerned about the user experience hit. But, yeah, the dip in funding would be brutal in that scenario.
> At some point Google will get tired of this and will withdraw from the agreement.

AFAICT, the situation is not so different from the days where Microsoft was paying Apple to avoid a defacto finding of monopoly.

Are you sure the season that G gives you "better" results is not a consequence of them tracking you everywhere and know your preferences and habits?
That's probably true to some degree, but I found that the most effective thing that Google does to improve search results is to connect multiple searches you submit in relatively quick succession.

Googling a paper or article, skimming it, then searching for something that's in the text makes Google appear like magic. When I enter the first word of my follow-up question, Google will often suggest a complex 10 word query exactly like I would have entered it.

Apparently, many people have the exact same follow-up questions that I have after reading the same text.

That doesn't require a whole lot of tracking. It does require a session cookie, but that's not the sort of tracking I'm opposed to at all.

Another thing that Google does well is searching for local content. I think this is very difficult to replicate for DDG.

But for context free and non-local queries, Google is usually no better than DDG in spite of all the wealth of data they have on me. For some niches DDG is actually better than Google and they don't fill half of their result pages with ads.

Sometimes I wonder whether the entire ad targeting thing is a fraud. Maybe Google doesn't actually track us after all ;-)

> Are you sure the season that G gives you "better" results is not a consequence of them tracking you everywhere and know your preferences and habits?

I'm 100% sure that's why they give me better results.

The options seem to be:

(1) Don't use the web,

(2) Give up decent search results and engage in a (probably only with limited success) tedious eternal war to prevent Google from tracking me,

(3) Relax and let Google track me, but still give up the good search results, or

(4) Take the payment Google is offering in exchange for tracking.

>They won't be the default search provider, but that will play to their advantage - Firefox out-of-the-box user experience will take a sharp nose dive...So what Mozilla will end up with is (a) a dip in funding and

Right, like from 2014 to 2017 when Google wasn't the default search provider for Firefox. It was such a shame to see their income go from 300 million to 500 million.

"Say all you want about DDG and alternatives, but they still can't hold a candle to Google's search quality. "

Sadly I agree. I use DDG almost exclusively but when ever I use "!g" I often get better results there.

Google's search quality has been on the decline for a while now. If that trend continues and DDG merely manages to stay the same, it will probably only be a few more years until they're as good as Google...
> Say all you want about DDG and alternatives, but they still can't hold a candle to Google's search quality.

I prefer DDG and I almost never Google, except out of curiosity, but I see this sentiment a lot.

How about startpage as an alternative? It's literally just Google results
i have been using DDG exclusively for over a year now with no complaints or need to use Google search
When Firefox decimated Internet Explorer in the 2000s, it was just... better. And I think Chrome had some fairly obvious gains over Firefox and IE which led it to gain market share. I was an early adopter of Chrome, but that was in the days before Google seemed so sinister...

I use Firefox now because I care about privacy, and I'd rather use a browser developed by a non-profit that cares about that as well. But I suspect that's a bit too abstract for most people to care about, at least at this point.

Chrome's advantage seems fairly baked in; people aren't going to shift unless there's a decent reason to. I wonder what that reason could be. Can privacy concerns become a sufficient motivator for people to shift browser; or even, thinking a bit bigger, to change the fundamental architecture of the web?

Chrome also has a persistent advantage in being able to advertise Chrome on google search results.

Which they do, if you access them using a non-Chrome browser, or at least used to... I confess I'm not sure because I still use Chrome. I agree with you about the advantage of "if you're already using it, something has to be a LOT better to get you to switch".

> Chrome also has a persistent advantage in being able to advertise Chrome on google search results.

And also on gmail, googlemaps and YouTube… They even paid for ads in the subway here in Paris! They also bundled it with software like Adobe Flash, which made it available on virtually every computer circa 2010…

And they ship it as their default browser on Android…

There's a rule of thumb that says any film advertised on the side of a bus is probably not a very good film.

This is probably just me, but whenever I see an advert for a web service on TV or on a billboard (especially for stalwarts like Google or Ebay), I always apply the same logic: their product must be crap if they're having to advertise it the old-fashioned way — it feels desperate and demeaning to the product.

AMP pages that suggest opening an app (eg Reddit) show an “open in browser” that’s Chrome.

GSuite pages constant suggest downloading Chrome.

2019 Google has a lot of ads for Google.

Oh, I never realized that the new reddit for mobile was an AMP app. It's the second slowest website I browse regularilyony my phone: so much for the «accelerated» part of AMP …
> And they ship it as their default browser on Android…

It's not the default browser on most Android phones sold. Samsung Internet is.

Samsung sells a lot of phones but far from the majority of them, they have around 25% of the android market, which means 75% has Chrome installed by default.
Um, I think you misread something - they have ~25% of global smartphone market. They're closer to 50% of Android market.
Chrome also had a very posh reputation in those days, for some reason. I remember many of my very non-technical friends who never cared or even understood the notion of a browser suddenly get very enthusiastic about Chrome. Whatever the marketing trick for that was, it was very successful.
Firefox was a lot better than IE, but decimated is not the right word. I think it had about 25% market share at its peak?

Chrome might be better than Firefox for some use cases, but the difference is definitely not as big as it used to be between Firefox and IE. Yet its market share is way higher.

Which leads me to think it's not (just) about being better. I'd guess lock-in/cross-product marketing is another major factor.

during Chrome's climb, Firefox was a fairly slow mess and in some ways caused by users having tons of addons enabled at any given time. Firefox was a lot better than IE when Firefox came out (and remained that way even during its slow period), but Chrome was a lot better during its initial rise than both of them too.

Firefox is way better from a performance standpoint than it was during Chrome's climb, but Chrome gobbled up all of the "not built into my OS" market share and unless someone is severely for privacy, does it have enough to differentiate to get people to switch? To me, they seem to be very much peers of equal value.

At this point I honestly wish chrome never happened.
This sort of thing always seems to happen. A shiny new thing comes along that's a little bit faster or cleverer, and all the geeks say “Yeah, well it may be controlled by a single company, but they're probably not evil, and anyway it'll never get big enough to be a monopoly, so it's harmless fun, and I'll use it and advocate it to my non-techy friends!”

And then we end up with Chrome, and Facebook, and Slack, and Twitter, and WhatsApp, and GitHub, and LinkedIn, and nobody ever seems to learn that if you don't insist on an open ecosystem, even if it's “just for now”, then eventually we all lose that option altogether.

I agree with you on most of those, but the problem with a Facebook or Twitter is how do you handle the open ecosystem analog? Is there anything more simple than Facebook/Twitter (Facebook example here mostly) in usage that random friends from way back when that aren't the most computer proficient are going to be able to easily setup on their own? And with social networks, the interest in them is pretty proportional with the availability of the people you want to interact with being on there.
I wish they hadn't maintained dominance as much as they have, but at the same time, IE being a non-standards compliant actor and Chrome at times including non-standard web features have brought out the best in Firefox: with IE, it forced Firefox to become a thing. With Chrome, it forced Firefox to streamline the cruft and become better.

Now at least, users have choice of what they deem the "best browser" to be and I honestly don't think they're inherently wrong for feeling that way. If someone uses Safari, Firefox, Chrome, Edge (though with that last one, I feel for them because it doesn't have the best tab recovery when Edge closes unexpectedly), or some derivative of any of the above, I think they're going to be reasonably okay.

They'll have a passably-functioning tool, which is a pretty low bar that I think we still set so low because we remember IE6.

But the sort of people who use whatever's put in front of them because they don't know or care are exactly the sort of people who need a browser that isn't actively hostile to their privacy and autonomy.

Greedy businesses are preying on vulnerable technophobes, and we who grok should make sure those vulnerable people have their best interests looked after by organisations whose motives genuinely align — not by big tech firms behaving like ambulance-chasing quack doctors, who'll sell you any number of appendectomies.

>but decimated is not the right word.

I think decimated is the right word, as it seems it took somewhere around 10% of IE's market share.

Hmm OK, there might be some misunderstanding there because I'm not a native speaker, but in my mind it's a small step below "obliterated". If it also refers to just taking a small bite out of its market share, then my apologies for the misunderstanding.
No, you were right in the first place, RcouF1uZ4gsC was being pedantic.

Originally, decimated came from when the Roman army would conquer another group, and would assert dominance (and instill fear) by killing off 1 in every 10 soldiers. So it literally meant removing a tenth.

English has mutated the meaning to mean "nearly wipe out", which is very different from the original meaning. But that's common in language. Confusing.

Interesting, thanks for teaching me something today :)
Let's not forget Firefox is also better than Chrome in many use cases. For instance: fingerprinting resistance and containers.
decimate: kill, destroy, or remove a large percentage or part of.
Kill, destroyed and taking a large percentage are all not representative of what Firefox did to IE, so it all comes down to how small the "part of" can be, I guess. I'm not a native speaker, so it might be that I sized it incorrectly.
The origin is pretty interesting.

> Decimation (Latin: decimatio; decem = "ten") was a form of Roman military discipline in which every tenth man in a group was executed by his cohorts.

its so obvious that native ad blocking could be that feature. when a non-tech user opens up a browser with ad blocking it blows their mind. they go to youtube and put on a song, and wait! they don't have to reach for the mute first to silence some loud ad? they don't have to wait to click "skip" on the ad? it just works?? the user just wants the content and we can give it to them.

imo this would be the step from chrome, which will never implement it because they depend on it. but the web is not ads. the web can survive without ads.

Firefox has tracking protection enabled by default. Given the current state of the ad ecosystem, this has the side effect of blocking most ads.

https://blog.mozilla.org/blog/2019/06/04/firefox-now-availab...

Enabled for new users by default. Existing users currently need to go to Preferences and set the cookie setting to “Block tracking” rather than one of the other options to get these benefits.
tracking protection != ad blocking. the side effect is more like it blocks some 'targeted' ads, but it seems disingenuous to say it blocks 'most ads'.
I'm not trying to be disingenuous. I don't have an ad blocker installed, and except for when I turn tracking protection off because it broke some site's functionality I can't remember the last time I saw an ad.
The web can survive without ads, will corporations let it though?
The hard part will be doing it while not running afoul of the ethical standard that they have set for themselves, and so many of us hold them to.

It's easy to increase market share if you're willing to play dirty and have lots of money to throw around. When you have neither... well, I'd hate to be the new CEO.

They need a killer feature.

Firefox used to be the only better alternative to IE.

Then Chrome came along and it used to be the best at tabs and resources.

Then Brave came along with automatic ad-blocking.

Firefox needs to match the competition and surpass it. What would the next killer feature be?

> Then Brave came along with automatic ad-blocking.

I don't think I will ever use Brave due to how it "blocks ads" I think the industry should be doing the job of Brave which is to ensure ads aren't infested with bad code. No ad server should serve arbitrary JS that hasn't been tested and secured. If it costs money to ensure this then they should charge more for ads. If an ad infests machines, the ad company should be liable, and they should really go after the person who paid for the ad too.

I will never use Brave because they're replacing ads with their own and making money doing it. uBlock Origin on FF is better and not scummy like Brave.

People shouldn't break the law, but until that never happens, I will do what I can to protect myself.

You are misinformed. Brave does not "[replace] ads with their own" and we never have. We are working with publishers to do private/anonymous ads which pay them 70% and the user 15% of gross revenue, but these are not out yet.

We already pay users 70% of revenue for ads that go in the user's own space, not in any publisher slot.

Whether user or publisher ads, in Brave neither kind uses any tracking. Matching is done locally against an objective (same for all users in a region on a given day) catalog; views and clicks confirmed using a Privacy Pass like "blind signature" protocol. No user identifier or linkability among events on any server, even ours.

If you acted on incorrect information, I hope you'll stop repeating it and give Brave a try. Thanks.

For me, the killer feature is multi-account containers. Unfortunately, the support for them isn't great.
Mozilla, please oh please have Firefox Sync support Multi-account containers. I have way too many settings and redirects configured with MAC and Cookie Auto-Delete to work with MAC that I dread having to switch to another computer.
Privacy!

Rethink the whole thing from the ground up with privacy in mind. This includes transparency to whats going on under the hood, an integration of important plugins (your average video downloading plugin is likely siphoning all kinds of information), sandboxing, privacy-aware defaults, and banning and blacklisting a whole lot of known crap!

The mainstream user doesn't care about privacy. Speed has always been paramount.
For some reason I read that as "Piracy!" Got my mind running in a rather different direction. lol
Unfortunately, to most of the adtech and copyright lobby, those two things are always going to go together.
On mobile people need to know that uBlock Origin works the same as on the desktop.
Well, how to increase market share for a browser?

Simple, offer a better browser.

Now the technical core of firefox seems now very solid(if they keep the extensions api stable), with long term decisions like rust and quantum paying off.. But the problem seems to be, that many websites are developed and tested in chrome only, sometimes with chrome-only features.. so it does not help only implementing nonstandard feature after nonstandard feature. They need to get the developers back and that can only work with a massive investment in the firefox dev tools as they are far, far behind chrome devtools. I sympathise with firefox and mozilla a lot, but even for me, it would require a huge improvement to even consider changing back. I am annoyed enough from the occasional firefox debugging. No wonder more and more developers simply skip firefox due to low marketshare and save the effort.

> They need to get the developers back and that can only work with a massive investment in the firefox dev tools as they are far, far behind chrome devtools.

This isn't a universal truth -- I consider them much better in many respects. It's much better to point out concrete deficiencies as these can be acted upon.

One area where a company like Firefox could do well is embedded browsers. Some years ago I had a need to embed a browser into a windows app and there were really not many good options available. Mozilla had something (XULRunner) that seemed not maintained anymore. Mozilla could build a better competitor to Electron. That would give them developer mindshare and probably also contributions once companies are building products with that framework.

Or they could be innovative with their browser. Sometimes I have trouble telling chrome and Firefox apart. They are so similar.

In retrospect, it seems that Mozilla's biggest stumble was their decision to ignore embedding. Around 2009-ish, the decision was made to break any compatibility guarantees for embedding, at first temporarily (which was necessary until new APIs that could support multiprocess in the engine), and then the idea was that you wouldn't embed Gecko at all, and instead use XULRunner. Then XULRunner was killed off for Firefox webapps, which itself was killed off for... nothing?
XULRunner was killed off for webapps, which was killed off for https://github.com/mozilla/positron, which was killed off for nothing.

On the bright side, Servo is designed for embedding, although it's a lot more work than something like XULRunner or Electron.

The interesting thing about Electron was that it was produced by a group independent of Google. If Mozilla spun off XULRunner as a subsidiary and allowed them to make decisions on marketing, there’d be actual competition.

(There’s also not much point to disabling XUL extensions entirely since Firefox now requires extensions to be signed).

Maybe they hired some product managers from Microsoft :). I mean the ones that managed the whole mess with Winforms, WPF, WinRt, silverlight and UWP
Can't help but wonder how Brendan Eich would have fared in the job.
Well, Brave started from nothing and seems to be growing. I use it now on all my devices and really like it as a daily driver.

Had Brendan been able to try these ideas with the firefox userbase it could've advanced the privacy conversation much further...

I can't help but feel that a lot of Brave's userbase are pushing it because they have a financial investment in BAT from the ICO. Brave certainly doesn't help with the monoculture threat either, its just Chrome.
In the initial sale, <100 people bought BAT, and perhaps 186K people own it now (ignoring Uphold members) per https://etherscan.io/token/0x0d8775f648430679a709e98d2b0cb62..., but we have ~7M users. Check your math.
Is 186,000 not a lot? It doesn't need to be a large percentage of the overall, just influencers with a financial investment in it.

(Yes, in theory people can also own say, Google stock, but BAT is directly tied to the browser's success.)

Is 186,000 a large or small fraction of 7M? Also note the largest few accounts are liquidity pools owned by exchanges, and custodial accounts we use for cold BAT.

How does a browser grow from zero share? Hint: it's not by "influence" alone, with zero benefit to the prospect being pitched by the influencer.

Having Google as your default search engine or include Google's safe browsing inside your browser doesn't help with the monoculture threat either, but i guess mozilla thinks otherwise.
They rely for most of their revenue on that Google search deal.

Safe Browsing in "update" mode, with an IP hiding proxy as Brave uses, is ok.

i duno. the other day i used a friend's computer without an adblocker and searched google for "AWS". i could not see a link to amazon AWS on the results page. it was under 5 ads for azure, gcp, and some other crap. i mean, i use an adblocker on my own devices and had no idea it had gotten that crazy. it was horrifying. the non tech-savvy people are clicking god knows what and fueling a massive industry of identity theft, not to mention the psychological pollution and interference to genuine knowledge and information that so many ads represent. sure brave is sketchy in its own way, but it's a paradigm shift in the right direction. something has got to change. so i can totally see why users and not just investors would want to give brave a try.
But that adblocking there is not uBlock is it? It is not controllable by me and can be turned to "acceptable ads" any day. If it only let mobile to use extensions like FF does.
of course, but what makes brave unique is that its blocking is native. only 10% of users have an adblocker (us techies live in a bubble) -- 90% of people have no idea what uBlock is. also ublock could be turned to "acceptable ads" too -- it already happened (i'm assuming you're talking about uBlock "origin")
Finding a niche is one thing. If you change a product used by a portion (albeit small) of the mainstream into a product that would appeal only to a niche audience, that may well end up going against you.
The causal arrow points the other way. Today Firefox finally started blocking third party cookies (some, not all as Brave does; they use Disconnect.me's 3rd party cookie blocking list) by default. This does not limit mainstream appeal, it follows Safari and Brave, who have been leading the privacy by default movement among browsers.