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by modzu 2482 days ago
its so obvious that native ad blocking could be that feature. when a non-tech user opens up a browser with ad blocking it blows their mind. they go to youtube and put on a song, and wait! they don't have to reach for the mute first to silence some loud ad? they don't have to wait to click "skip" on the ad? it just works?? the user just wants the content and we can give it to them.

imo this would be the step from chrome, which will never implement it because they depend on it. but the web is not ads. the web can survive without ads.
2 comments
sciurus 2482 days ago
Firefox has tracking protection enabled by default. Given the current state of the ad ecosystem, this has the side effect of blocking most ads.

https://blog.mozilla.org/blog/2019/06/04/firefox-now-availab...

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floatingatoll 2482 days ago
Enabled for new users by default. Existing users currently need to go to Preferences and set the cookie setting to “Block tracking” rather than one of the other options to get these benefits.
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modzu 2478 days ago
tracking protection != ad blocking. the side effect is more like it blocks some 'targeted' ads, but it seems disingenuous to say it blocks 'most ads'.
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sciurus 2478 days ago
I'm not trying to be disingenuous. I don't have an ad blocker installed, and except for when I turn tracking protection off because it broke some site's functionality I can't remember the last time I saw an ad.
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pbhjpbhj 2482 days ago
The web can survive without ads, will corporations let it though?
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