[lpellegr]

I would say this depends on what your purpose is. If your service has a real value to integrate with multiple other services, or your customers ask for, then it's a time saver and thus you may save money by integrating with Zapier.

However, by experience, do not expect to get customers only because you are part of their catalog. Especially, since they have introduced partner tiers to get promoted (i.e. to appear in their newsletter, use cases, etc.). Previously, all integrations had this benefit, now you need to satisfy some criteria.

Regarding the integration, we made one for Noticeable.io last year, it took us some weeks. The documentation is not that bad but there was several steps that were involving human interactions with Zapier.

[akor]

I personally struggle with how I'd use the Zapier integration (thinking as a customer/client) but I think that about other services. We tried to do a RingCentral / Pipedrive mashup and couldn't make it work the way we wanted (got 75%+ there).

If you don't mind what is the usage like? Did use-cases emerge you hadn't considered. Has it been a headache from a support standpoint? Lastly, are customers confused when you say yes we integrate with X but in order to use it you have to use/purchase Zapier? Again thank you!