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That's great that you don't do that. Sorry if this is blunt: Paying low 100s + de minimis equity for distributed systems and DSP engineers in a super high COL city like LA is going to be a hard sell for most. People with real experience in those fields will be older, can't reasonably support a family there on that salary, and have a lot of options. The type of inexperienced employee who could pick these things up quickly is already being courted by FANGs on campus, for more money. To get someone to work for that salary, the equity needs to be meaningful, or the startup needs to be the next Facebook or Google, not a niche product. If I'm thinking of working for you, at the max equity you list, the rosiest picture I could paint myself is an exit 4 years from now for $500mm, after which I'd get $500k assuming no dilution = $125k a year. And that's assuming all the stars align to make that happen. I don't think you should close, since you have a cool product, but maybe consider moving to a lower COL area? I'm sure you could find plenty of people in a place like Huntsville, AL. Lots of defense contractors have engineers with the skills you need and I bet working for a fun startup would be more exciting than what they're doing now. |
In person conferences can happen in LA or Vancouver with tourist visas.
And have the same time zone.
More and more companies are doing this, that's why the article mentions Toronto.