[pfdietz]

> Organic doesn't mean more flavor.

It doesn't formally mean that, but often it means that in practice.

I think some of the success of organic food is that it can in practice be a marker for attractive features that otherwise have nothing to do with "organic". Consumers learn the association and use it, even if they don't buy into the organic philosophy.

[bryanlarsen]

There are much better labels than "organic" to indicate flavor. "Heirloom", "local", "in-season", "small plot", "not greenhouse grown", "small", "picked ripe", "picked today" are all labels that are more likely to indicate flavor than organic, IMO.

But the best is to find a producer or label that prioritizes flavor.

Organic produce has monopolized the premium section of supermarkets. Without organic, supermarkets would find some other way to sell higher margin produce to less price conscious consumers. That dimension would probably be taste (or locality, which I have another rant about).

[mikeash]

Maybe they should try advertising this.

For me, "organic" is a marker for "bullshit label that's used to convince people to pay more." If they actually do taste better, I might buy the stuff.